Job Description

Retail Marketing Specialist

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview: The Retail Marketing Specialist supports the performance and success of authorized dealers by ensuring consistent execution of brand standards, product programs, and go-to-market initiatives. This role serves as a key liaison between corporate teams and the dealer network, helping dealers effectively represent the brand, improve customer experience, and drive sales performance.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Support dealers with the execution of brand product, and promotional programs across showrooms and local activations
• Ensure dealer environments reflect brand standards while allowing flexibility for dealer-specific needs
• Support new product launches, seasonal programs, and model-year transitions
• Provide product knowledge, sales tools, and training to dealer teams
• Ensure dealers understand product positioning, features, and value propositions
• Act as a day-to-day point of contact for dealer questions related to brand, product, and marketing support
• Build strong working relationships with dealer principals, sales managers, and frontline teams
• Conduct dealer visits to assess needs, gather feedback, and identify opportunities
• Support sales initiatives by aligning dealer execution with broader sales and marketing strategies
• Monitor dealer performance indicators (sell-through, program participation, readiness for launches)
• Share dealer feedback and market insights with internal Sales, Marketing, and Product teams
• Partner closely with Sales, Marketing, Product, and Operations teams to ensure alignment and clarity for dealer-facing programs
• Help translate corporate strategy into simple, actionable dealer tools and guidance

Required Qualifications:

• Bachelor's degree required
• 3-5 years of experience in marketing management for consumer products
• Strong track record of experience with both B2B and B2C marketing
• Excellent communication and interpersonal skills
• Ability to persuasively present ideas to colleagues and senior management
• Skilled at managing projects and meeting deadlines
• Intermediate to advanced user of Excel, PowerPoint, and Word
• Willingness to travel up to 10% of the time to boat shows

Preferred Qualifications:

• Marine experience is a plus Excel in problem solving, innovation, team participation, and self-motivation.
• Demonstrates being a team player, not inclusive to, hitting project targets and deadlines to achieve business growth
• Demonstrates the willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate values
• Communicate effectively with internal stakeholders
• Prompt response time to all internal and external customer inquiries and directives
• Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plans

The pay range for this position is $76,300 - $110,000 annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.

In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more.

Generally, an office environment with occasional exposure to the production areas. The successful candidate will demonstrate a safety mindset at all times.

Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we're proud of being recognized for making a splash with numerous awards!

Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.

Across our fiberglass and aluminum manufacturing facilities, our team members are the driving force behind our success. We foster a culture rooted in safety, integrity, continuous improvement, and personal growth. Whether you're building unsinkable legends, pioneering wake sports, or crafting fishing and pontoon boats trusted for generations, you'll be part of a united team committed to delivering exceptional experiences on the water.

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.

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