Job Description
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JOB posting
JOB TITLE: Digital Marketing Specialist - Paid Media and Analytics
DEPARTMENT: Marketing
REPORTS TO: Digital Marketing Director
POSITION PURPOSE : The Digital Marketing Specialist - Paid Media and Analytics support paid media performance, marketing analytics, and campaign optimization across a national portfolio of marina, boating, and hospitality brands. This role works closely with the Director of Digital to help manage and optimize Google Ads campaigns, analyze marketing performance data, and support digital marketing initiatives across multiple platforms.
Success in this role requires analytical and detail-oriented skillsets as well as comfortability working with advertising platforms, marketing data, and digital marketing tools. While this role has exposure in multiple areas of digital marketing, the primary focus is paid media performance, campaign optimization, and marketing analytics, while supporting broader digital initiatives to include reporting, conversion tracking, and occasional website updates.
DUTIES AND RESPONSIBILITIES : 1. Paid Media Support and Optimization
o Support the development and optimization of Google Ads campaigns across the Suntex Marinas portfolio
o Assist with Performance Max (PMAX) campaign setup and optimization, including creative asset management, audience signals, and performance analysis
o Assist the Regional Marketing Managers with Meta Ads performance analysis, optimization recommendations, and reporting
2. Marketing Data and Reporting
o Maintain accurate reporting and performance tracking for Google Ads and Meta campaigns
o Use Excel and analytics tools to organize, analyze, and report marketing performance data
3. Conversion Tracking and Analytics
o Assist with implementation and maintenance of Google Tag Manager
o Support deployment of tracking scripts for advertising and analytics platforms
4. Website Support and Updates
o Assist with updates to website using WordPress
o Assist with on-page SEO improvements such as metadata and content updates
5. Listings and Local Visibility
o Support the optimization of marina listings across platforms such as Google Business Profiles and Yext
6. Cross-Platform Marketing Support
o Collaborate with internal teams to support digital marketing initiatives across websites, social media, and advertising channels
o , troubleshooting, and implementation of new marketing tools and technologies
7. All other duties as assigned
EDUCATION AND EXPERIENCE : 1. Must have a Bachelors degree in Marketing, Advertising, Communications, or a similar field or equivalent, relevant work experience
2. Must have at least two (2)+ years of experience in a marketing forward role focused in ad campaigns
3. Must have intermediate experience working with Google Ads campaigns
4. Must have strong analytical and reporting skills with strong attention to detail and data accuracy
5. Must have a working proficiency with Microsoft Office products to include Outlook, Word, Excel, and PowerPoint
6. Must have a demonstrated ability to work comfortably with marketing data, analytics platforms, and performance reporting
7. Preferred: Google Tag Manager, WordPress, SEO basics, HubSpot, Google Ads certification
WORKING CONDITIONS/PHYSICAL REQUIREMENTS : 1. Must be able to independently lift, carry, push, and pull up to fifteen (15) pounds
2. This individual is in an office environment, generally seated at a desk with a chair for extended periods of time
3. Must be able to perform simple grasping, fine manipulation, and repetitive hand and arm movements, and squeezing and overhead reaching occasionally
STATEMENT OF PURPOSE This document provides descriptive information about the above Suntex Marinas position. Work actually performed by incumbents in this position may vary. Although this document may be used for recruiting, staffing, or career planning, the information contained herein should only be used as a guideline or recommendation for the content of and qualifications for this position. An individual's ability to meet the qualifications and capabilities described in this document is not a guarantee of employment or promotion. Suntex Marinas reserves the right to make changes to this document as deemed necessary without providing advance written notice.
Suntex Marinas provides equal employment opportunities to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, veteran status, or any other consideration made unlawful by federal, state, or local laws. Suntex Marinas is committed to providing reasonable accommodation for qualified applicants, and team members with disabilities to ensure they enjoy equal access to all employment opportunities and benefits of employment as required by the Americans with Disabilities Act.
Job Tags
Work experience placement, Work at office, Local area