Job Description
About the Organization We are people serving people. Established in 1849, Ives Bank is a full-service community bank rooted in history and positioned for the future. We provide a full array of deposit, savings, and lending services for individuals and businesses. Through modern banking technology, our customers can access to their accounts and manage their money anytime, on the go. We are committed to employing highly-motivated people who value customer care, professionalism, and team success.
EOE Statement Ives Bank is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
Position Digital Marketing Specialist
Full-Time/Part-Time Full-Time
Description The
Digital Marketing Specialist position is responsible for developing and executing online marketing strategies to enhance the Banks online presence and drive traffic.
Key Responsibilities
- Maintain website for the Bank
- Research emerging trends regarding web content and user experience (UX).
- Work with Website Agency to ensure we are compliant with the Americans with Disabilities (ADA) and the Web Content Accessibility Guidelines (WCAG) as required.
- Utilize reporting resources such as Google Analytics 4 (GA4) to provide recommendations based on data.
- Work collaboratively with each business line to develop and maintain content in support of their goals.
- Communicate and coordinate structural changes with the Website Agency.
Digital Presence Ownership
- Increase visibility for the Banks brand, culture, and products and services through the website, search engine optimization, social media presence and media buys.
- Utilize social media management platforms to schedule the delivery of relevant and timely content across multiple channels and devices.
- Work with Agency of Record (AOR) to create video, images, and other content to be used to post.
- Assist departments and business lines as needed with online banking, mobile apps, chat features and other digital products and services.
Email Marketing
- Execute and maintain email marketing campaigns including building, scheduling, and deploying messages
- Track performance of email campaigns by preparing quarterly reporting on key performance indicators (KPIs) including open rate, click rate, conversion rate and opt-outs.
- Manage Opt-out lists.
CRM / MCIF Administration
- 1.Manage and maintain Banks Customer Relationship Management (CRM) / and Marketing Customer Information File (MCIF) system.
- Utilize reporting to analyze audience data and insights to effectively tailor marketing messages, campaigns and strategies.
Relationship Management
- Build and maintain relationships with vendors, customers, and internal teams.
- Assist with daily work, coordinating events, taking pictures and videos, and launching campaigns.
- Provide backup for Marketing teammates as needed.
Position Requirements Educational and experience requirements include: - Associate's degree in business, marketing or in a relevant field or an equivalent amount of training
- Relevant experience in marketing, preferably in a related industry
- Strong writing and content creation skills
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Hours Per Week None Specified
This position is currently accepting applications.
Job Tags
Full time, Part time