Job Description
Overview
PORTFOLIO needs to be included with resume
Must be local work in office Mon-Thurs and remote Friday
Must have:
Hard Requirements:
2+ years copywriting experience
Experience writing:
Captions
Hooks
CTAs
Short scripts
Understanding of:
Instagram / TikTok / Facebook trends
Experience working with creative/design teams
Strong Preferences:
Beauty / skincare / lifestyle brand experience
Agency background
Global brand exposure
Deal Breakers:
Only long-form/content writing (blogs, articles)
Social media managers without copywriting depth
JOB SUMMARY
The Social Copywriter is responsible for concepting and writing original, platform-native content for global creative initiatives, including product launches, product repromotions, brand initiatives and more. Housed within the Global Copywriting team, this role partners closely with Social Art Directors, Video Art Directors and the Marketing Team to elevate social strategy and execution through strong concepts, compelling storytelling and best-in-class copywriting.
This position focuses exclusively on social ideation and writing, not content creation or production. The Social Copywriter brings a strong understanding of social culture and trends to develop globally relevant messaging. Working within a fast-paced creative environment, this role supports global brand-building objectives through thoughtful, high-impact social work.
RESPONSIBILITIES
Develop original social-first ideas and write copy for global organic and paid social media, including content designed for use by the sales force.
Partner closely with Social Art Directors and Video Art Directors to concept and execute social content that is culturally relevant, platform-appropriate and aligned to global strategy.
Translate global brand strategy, campaign objectives and product stories into clear, compelling social narratives and executions.
Write a wide range of social deliverables, including captions, headlines, hooks, CTAs, overlays, scripts and short-form storytelling.
Contribute to global social campaign ideation, social content strategy and ongoing channel evolution.
Ensure copy aligns with global brand voice and messaging frameworks.
Collaborate with cross-functional global partners (marketing, social strategy, opportunity and sales, legal and regional stakeholders) to meet business goals and timelines.
Present ideas and copy rationales to internal stakeholders and leadership when needed.
Manage multiple projects simultaneously while meeting deadlines in a fast-moving, global environment.
Receive, evaluate and integrate feedback from multiple stakeholders while maintaining flexibility and creative integrity.
QUALIFICATIONS
Strong command of English grammar and social-first writing, with the ability to adapt tone and messaging for different products, initiatives, platforms and audiences.
Demonstrated understanding of global social platforms, trends, formats and best practices.
Ability to determine the most effective language to drive engagement and action across social channels and markets.
Conceptual thinker with the ability to ideate in close partnership with visual creatives.
Comfortable working within global brand systems and guidelines while pushing creative ideas forward.
Organized, detail-oriented and able to adapt quickly to new tools, processes and priorities.
Collaborative mindset with strong communication and presentation skills.
EXPERIENCE & EDUCATION
Experience: 2+ years of copywriting experience with a strong emphasis on social media ideation and writing. Global experience a plus!
Education: Bachelor’s degree in advertising, communications or a related field
#J-18808-Ljbffr Hillview Consulting Solutions
Job Tags
Work at office, Local area, Remote work